The Rugby Experience for Groups

Group Visits: The Rugby Experience

The Rugby town has created an easy, single-price group package ticket - The Rugby Experience - incorporating visits to the World Rugby Hall of Fame, Rugby School and the Webb Ellis Rugby Football Museum.  These can be self-led or accompanied by a Rugby Town Guide.  

The Rugby Experience for Groups provides the following, for groups of 10 or more visitors:

  • A tour of the town with a Rugby Town Guide (who can also meet your group on arrival)
  • Entry into the World Rugby Hall of Fame visitor attraction
  • A light refreshment from Maia Cafe at Rugby Visitor Centre
  • A tour of Rugby School
  • Entry into the William Webb Ellis Football Museum (free entry)

The Rugby Experience for Groups is competitively priced and must be booked in advance by calling (01788) 533217 and speaking to our award winning Visitor Information Centre or email  

For details of other activities in the town including our Pathway of Fame and Real Ale Trail, take a look at our tours and itineraries page. 

Parking and Practicalities

The group rate applies to groups of between 10-50 people.

The duration of the full Rugby Experience tour is approximately 3 to 3.5 hours.

Additional catering can also be arranged through the Visitor Centre.

Coach parking is available in Westway Car Park, 5 minutes walk from the World Rugby Hall of Fame and Rugby School, with a charge of £10 per coach, refundable to the coach driver in the form of a voucher to spend in the town on refreshments. Please contact the Visitor Information Centre team on (01788) 533217 for more details. Coach bookings should preferably be made at least two days prior to arrival.

The guided tour of Rugby School is not suitable for all visitors due to the age and listed status of the buildings. If your group contains wheelchair users or those who have difficulty walking please contact us for further information. The World Rugby Hall of Fame has good disabled access to the building and a lift to all floors.

Further details about places to visit, eat, drink and stay in the borough of Rugby can be sent to you upon request. 

Please also sign up to our Groups Mailing List for regular updates and offers for groups from Rugby town partners.