Rugby's Fashion Week

In a nod to London Fashion Week which takes place this week, Rugby takes a look at some of the fashion recommendations from our fantastic town boutiques.

Rugby of course has a distinquished fashion line to shout about, already celebrated at London Fashion Weeks - the remarkable CV22. CV22's designs have their roots in the town that helped shape the sports world and its Origins Collection reaches back to the very birth of British sports kits and tropes of classic menswear.

Let's take a look at some fashion trends and recommendations from more of the town's boutique shops for this coming season. It's fantastic too to hear the stories of these local retailers. Find out about how they came to be in the town below.

Take a browse through Rugby's full directory of shops.