A self-guided interactive Christmas activity encouraging families to explore Rugby town centre and visit local businesses.
Overview
The Festive Window Trail is a free, self-guided activity for residents and visitors between 21 November and 31 December. It’s designed to encourage people to explore the town centre and visit local businesses during the festive season.
Up to twelve town centre businesses will be selected to take part. Each participating business will receive a free festive window design hand-painted by local professional artist Alphabeth.
Completing the trail
Trail participants will travel across the town centre to visit each business and window included in the trail. They must find clues hidden within each festive window design, and collect a stamp from inside each participating business to solve the mystery and complete the trail.
Expressions of Interest
Businesses interested in taking part in the trail must complete the Expression of Interest Form by 5pm on 31st August. Please note that submission of the form does not guarantee participation in the Trail.
Submissions will be reviewed by a panel to ensure the trail is diverse, well-balanced and spread-out throughout the town centre. A maximum of twelve businesses will be selected.
Selection Process
The Festive Window Trail is an opportunity for town centre businesses to showcase who they are and what they offer. Each hand painted window design will be unique to participating businesses and agreed with the artist.
Businesses can strengthen their expression of interest by telling us how they will promote their participation and support the trail via seasonal activity during the trail period. Complimentary seasonal activity can include a festive in-store event, promotional offer or enhanced seasonal window display. Businesses can find more information on how they will be scored via the scoring matrix.
Guidelines and Standards
Businesses can find more information about the trail, participation requirements and enhancing their expression of interest in our Guidelines and Standards document.
By submitting an Expression of Interest Form businesses confirm they have read and accept the guidelines and standards set out. Please note participation in the Festive Window Trail is only guaranteed upon written confirmation from the Council.
About the artist
Alphabeth Lettering will work directly with business to design each unique window painting, install and remove the artwork.
Alphabeth Lettering will exercise reasonable care throughout installation and removal, but maintains appropriate Public Liability Insurance and Business Insurance covering accidental damage arising from the provision of services.
To take part selected businesses must agree to AlphaBeth Lettering’s Terms of Service agreement, privacy policy and consultation form.
Our visitor team lives, works and plays here — ask us anything about places to eat, things to do or what's on, and we'll point you in the right direction.