The annual Love Rugby Festival is a vibrant celebration of arts, music, culture, community and sport, that sees Rugby transformed into a hub of activity. Love Rugby is an action packed two-weeks, with a wide variety of events hosted by the council, local businesses and community groups. The packed programme includes events across our town and borough, encouraging residents and visitors to play, participate or perform through arts, music, culture, sport and family entertainment. From live music and art to sport and family entertainment, there is something for everyone to enjoy.
With a refreshed design for 2026, showcasing Rugby’s new place brand, the Love Rugby brochure celebrated all the activities that our town had to offer during the festival.
Read through the latest brochure below and come back in Summer 2027 to see what Love Rugby Festival has to offer.
Love Rugby Festival promotes pride of place and showcases what Rugby has to offer across its wide range of community organisations, high-quality facilities and talented local people.
The sports, arts and community small grants returned in 2026, offering up to £2,000 for activities and events across the borough that celebrated and showcased a healthier, thriving, greener and fairer Rugby.
The grant funding supports local businesses, community and voluntary organisations to organise events and activities for the Love Rugby Festival period, encouraging wider participation and promotion of arts, music, culture, sport and family entertainment.
A total of £30,000 was awarded to successful groups, artists, sports clubs and businesses who applied to deliver an event or activity. Funded activity included arts and crafts workshops, live music, cultural events and activities, free taster sessions and open days, as well as much more!
Launched for 2026 the Love Rugby Wellbeing Fund was designed to support local organisations in the delivery of projects that improve access to physical activity, support underrepresented groups and enhance community spaces across the borough.
A total of £250,000 was allocated, with grants of up to £20,000 available to successful applicants.
Our visitor team lives, works and plays here — ask anything from "best Sunday roast" to "where can I watch the game?" and we'll point you in the right direction.